Dorothy & Theodore Multi-Vendor Marketplace

Design and custom WooCommerce development for large multi-vendor marketplace

Dorothy and Theodore website on macbook pro

The Dorothy & Theodore team approached me with an existing multi-vendor marketplace website built on the CS Cart platform. They were having difficulties with a few technical things but making no progress on getting them fixed. After chatting about their problems, and their ongoing requirements, we put together a re-platforming plan to move the site away from CS Cart and across to WordPress and WooCommerce, utilising an existing WordPress plugin to provide the required marketplace functionality.

Taking advantage of the platform migration, the Dorothy & Theodore team also opted for a redesign. We designed a fresh new WordPress theme to accompany the WooCommerce development, featuring existing branding assets and colours but with a more consistent look and feel across the site; the redesign brought together both the e-commerce and community/blog elements, solidifying the browsing and buying experience as one continuous journey.

Migrating from CS Cart to WordPress wasn’t without its pitfalls. CS Cart repeatedly fell over when we tried to extract vendor and product data from it, which left us having to export information in tiny batches bit by bit. To process this data in a format that WordPress, WooCommerce and the multi-vendor platform understood meant writing a custom import utility and gradually feeding our data in.

To give the same level of product customisation to customers that the vendors were used to and expected from WordPress, I wrote a bespoke WooCommerce add-on to provide the ability to create “custom fields” on products, allowing them to choose product personalisation options that were independent from price-affecting WooCommerce-based variations.

Late in the development I realised that the multi-vendor platform we’d chosen was impacting upon WooCommerce filters, preventing the bespoke personalisation functionality from working, so re-platformed again to an alternative multi-vendor solution. This additional work meant the project didn’t meet its original deadline, but overall gave a much better experience for the vendor, the customer and the admin team and meant the bespoke WooCommerce plugin development worked as it was supposed to – a worthy trade-off.

If you’d like to chat about custom WooCommerce development, or how I can improve your WordPress website, get in touch.

Why hire Jem for your WordPress project?

  • 5 5

    I loved working through the process of developing my website. I concentrated on the words and imagery while Jem did her magic with the technology. I get so many compliments about our website and it’s definitely helped our business to grow quicker than we could have imagined. Being a lot of a technophobe, Jem’s calm assurance is always very much appreciated. I’d really recommend her.

  • 5 5

    I can’t recommend Jem enough. She was, and still is, a total pleasure to work with. Patient, diligent and best of all, she didn’t blind me with “technical talk” which in itself was a blessing in disguise. She was amazing whilst the site was being built and since the launch has always been on hand if I have needed her. If you are thinking of working with her, all I will say is… “DO IT!”

  • 5 5

    Working with Jem has been nothing but a pleasure. From the get go she was friendly and understanding. She knew exactly what I wanted and already had a plan in place from the first phone call!

    She kept to the schedule she laid out and was very transparent the whole way through and I cannot recommend her enough. Even when problems arised (admittadly my own fault) she sorted them out without a fuss. She responded to every question I had in a professional and curteous manner.

    I will definitely be using her in the future for any WordPress work than I need.

  • 5 5

    We totally, totally love [our WordPress website]!

Why I love working with WordPress

I've been using WordPress since the heady days of version 1.0 and developing WordPress websites commercially since version 1.5 (released in 2005!)