Dorothy & Theodore Multi-Vendor Marketplace

Design and custom WooCommerce development for large multi-vendor marketplace

Dorothy and Theodore website on macbook pro

The Dorothy & Theodore team approached me with an existing multi-vendor marketplace website built on the CS Cart platform. They were having difficulties with a few technical things but making no progress on getting them fixed. After chatting about their problems, and their ongoing requirements, we put together a re-platforming plan to move the site away from CS Cart and across to WordPress and WooCommerce, utilising an existing WordPress plugin to provide the required marketplace functionality.

Taking advantage of the platform migration, the Dorothy & Theodore team also opted for a redesign. We designed a fresh new WordPress theme to accompany the WooCommerce development, featuring existing branding assets and colours but with a more consistent look and feel across the site; the redesign brought together both the e-commerce and community/blog elements, solidifying the browsing and buying experience as one continuous journey.

Migrating from CS Cart to WordPress wasn’t without its pitfalls. CS Cart repeatedly fell over when we tried to extract vendor and product data from it, which left us having to export information in tiny batches bit by bit. To process this data in a format that WordPress, WooCommerce and the multi-vendor platform understood meant writing a custom import utility and gradually feeding our data in.

To give the same level of product customisation to customers that the vendors were used to and expected from WordPress, I wrote a bespoke WooCommerce add-on to provide the ability to create “custom fields” on products, allowing them to choose product personalisation options that were independent from price-affecting WooCommerce-based variations.

Late in the development I realised that the multi-vendor platform we’d chosen was impacting upon WooCommerce filters, preventing the bespoke personalisation functionality from working, so re-platformed again to an alternative multi-vendor solution. This additional work meant the project didn’t meet its original deadline, but overall gave a much better experience for the vendor, the customer and the admin team and meant the bespoke WooCommerce plugin development worked as it was supposed to – a worthy trade-off.

If you’d like to chat about custom WooCommerce development, or how I can improve your WordPress website, get in touch.

Why hire Jem for your WordPress project?

  • 5 5

    Jem’s knowledge and experience of the WordPress platform has proved invaluable to Source in the time that she has been working with us. Her ability to quickly and efficiently build a WordPress website from the visuals provided is second to none – as is her willingness to support our in-house development team with their WordPress projects. Source would have no hesitation in recommending Jem to anyone looking for an experienced WordPress developer for their project or agency.

  • 5 5

    Jem re-designed our website for us, ensuring it is now engaging, user-friendly and fantastic-looking. Highly recommend.

  • 5 5

    We commissioned Jem to create a new school website. We wanted a website which was well ordered, accessible with a simple design and, most importantly, easy to update by various, non technical members of staff.

    Jem provided us with really useful design ideas which helped us give her an idea of what we wanted. Jem very quickly produced a new website, which looks very impressive. Jem then provided an excellent training session which enabled us to add our own pages and menus. Throughout the whole process Jem has been quick in answering our many questions and her suggestions have always been very helpful.

    We have found Jem to be extremely professional, helpful and supportive and we would thoroughly recommend Jem to any school looking for a new website.

  • 5 5

    We wanted to update our old website, Jem came highly recommended and I can see why. She had lots of great ideas and design skills, nothing was too much trouble, with very prompt replies to our emails. The end result blew me away, and I would recommend her web design services to anyone. 100% total satisfaction.

Why I love working with WordPress

I've been using WordPress since the heady days of version 1.0 and developing WordPress websites commercially since version 1.5 (released in 2005!)