WordPress Performance Optimisation

WordPress Speed Optimisation Services

There are over 1.7 billion websites on the Internet today, and that number is increasing all the time. Standing out from the crowd becomes increasingly difficult as each niche expands, and getting ahead of your competition is crucial: first impressions count.

One of the biggest aspects of a good first impression is site speed.

Why is site speed important?

Image-sharing and social media site Pinterest reduced perceived wait times by 40% and this increased search engine traffic and conversion rates by 15%.

The BBC found they lost an additional 10% of users for every additional second their site took to load.

53% of mobile site visits are abandoned if a page takes longer than three seconds to load.

In 2010, search engine giant Google announced that it was using site speed as a ranking signal. There aren’t many businesses that can afford to ignore Google’s ranking signals.

Faster websites:

  • Convert more users
  • Increase sales figures
  • Improve user experience
  • Make your website more accessible
  • Make your site more eco-friendly

How I Can Help Speed Up Your WordPress Website

Arrange an audit

Why is my WordPress website slow?

Sites are getting bigger, feature more rich content and include more resources than ever before. According to the HTTP Archive, the current average page size of over a million top sites worldwide is around 1,400 KB, which has steadily increased year on year:

Source: pingdom

Bigger sites mean slower speeds, especially when using third party WordPress add-ons. Unless we consistently ensure that our resources are optimised, lean and clean, bigger sites affect our rankings, affect our conversions and put off customers.

Can’t I just install a plugin?

Although there are plenty of WordPress plugins on the market that promise to improve the speed of your WordPress website, the use of these are often akin to putting a sticking plaster on a gaping wound. In fact, some times these plugins often make the problem worse because they:

  • merge all JavaScript and CSS files into one big file, causing huge “blocking” issues while the server tries to fetch that asset
  • inline all JavaScript and CSS code, preventing assets from being properly cached
  • minify unnecessary code in amongst your necessary code instead of removing in the first place

What if I just use caching?

Caching should be applied to a site when all of the other issues have been fixed, otherwise you’re just caching bad code! Further, caching plugins and providers can cause their own sets of problems, especially when dealing with e-commerce websites. It’s a lot easier to debug a caching issue on a lightweight, optimised website than it is to debug a huge, bloated mess.

Experienced in WordPress Optimisation

Don’t just take my word for it – see the results of this page in Google’s own testing tool:

Clients contact me from all over the world to improve their WordPress performance. With numerous published works on how to improve site speed I am well positioned to improve your WordPress site performance. My guide on micro-optimisations to make your WordPress website faster was read and translated worldwide.

To learn more about how I can help improve your WordPress website speed, get in touch.

Why I love working with WordPress

I've been using WordPress since the heady days of version 1.0 and developing WordPress websites commercially since version 1.5 (released in 2005!)