WordPress Performance Optimisation

There are over 1.7 billion websites on the Internet today, and that number is increasing all the time. Standing out from the crowd becomes increasingly difficult as each niche expands, and getting ahead of your competition is crucial: first impressions count. One of the biggest aspects of a good first impression is site speed.

Why is site speed important?

Image-sharing and social media site Pinterest reduced perceived wait times by 40% and this increased search engine traffic and conversion rates by 15%.

The BBC found they lost an additional 10% of users for every additional second their site took to load.

53% of mobile site visits are abandoned if a page takes longer than three seconds to load.

In 2010, search engine giant Google announced that it was using site speed as a ranking signal. There aren’t many businesses that can afford to ignore Google’s ranking signals.

Faster sites:

  • Convert more users
  • Increase sales figures
  • Improve user experience
  • Make your website more accessible
  • Make your site more eco-friendly

What’s the Problem?

Sites are getting bigger, feature more rich content and include more resources than ever before. According to the HTTP Archive, the current average page size of over a million top sites worldwide is around 1,400 KB, which has steadily increased year on year:

Source: pingdom

Bigger sites mean slower speeds, especially when using third party WordPress add-ons. Unless we consistently ensure that our resources are optimised, lean and clean, bigger sites affect our rankings, affect our conversions and put off customers.

How I Can Help

With numerous published works on WordPress site speed I am well positioned to improve your WordPress website speed. My guide on micro-optimisations to make your WordPress website faster was read and translated worldwide.

To learn more about how I can help improve your WordPress website speed, send me a message or call: +44(0) 7521 056376.

Why I love working with WordPress

I've been using WordPress since the heady days of version 1.0 and developing WordPress websites commercially since version 1.5 (released in 2005!)