There are over 1.7 billion websites on the Internet today, and that number is increasing all the time. Standing out from the crowd becomes increasingly difficult as each niche expands, and getting ahead of your competition is crucial: first impressions count. One of the biggest aspects of a good first impression is site speed.
Why is site speed important?
Image-sharing and social media site Pinterest reduced perceived wait times by 40% and this increased search engine traffic and conversion rates by 15%.
The BBC found they lost an additional 10% of users for every additional second their site took to load.
53% of mobile site visits are abandoned if a page takes longer than three seconds to load.
In 2010, search engine giant Google announced that it was using site speed as a ranking signal. There aren’t many businesses that can afford to ignore Google’s ranking signals.
- Convert more users
- Increase sales figures
- Improve user experience
- Make your website more accessible
- Make your site more eco-friendly
What’s the Problem?
Sites are getting bigger, feature more rich content and include more resources than ever before. According to the HTTP Archive, the current average page size of over a million top sites worldwide is around 1,400 KB, which has steadily increased year on year:
Bigger sites mean slower speeds, especially when using third party WordPress add-ons. Unless we consistently ensure that our resources are optimised, lean and clean, bigger sites affect our rankings, affect our conversions and put off customers.
How I Can Help
Full Site Audit
Using industry standard tools and years of experience, I can methodically inspect your WordPress setup for site performance pitfalls.
Plan of Action
After auditing your website for common speed traps, I’ll draw up a plan of action that can be implemented by any competent WordPress developer.
As well as detailing your website site problems, I can implement fixes – either my own or recommendations from other developers.
With numerous published works on WordPress site speed I am well positioned to improve your WordPress website speed. My guide on micro-optimisations to make your WordPress website faster was read and translated worldwide.
To learn more about how I can help improve your WordPress website speed, send me a message or call: +44(0) 7521 056376.