Magiboards has been manufacturing presentation products such as whiteboards and noticeboards in the UK for over 50 years.

I’ve been working with Shropshire-based whiteboard and noticeboard manufacturer Magiboards since around 2006, when in my role of web developer with Shropshire-based digital agency matm I took on the task of creating an entirely bespoke e-commerce website allowing their business customers to buy from the Magiboards website directly.


Fast forward to 2015 and the Magiboards website is based on a bespoke WordPress add-on which handles the shop, customer accounts and ordering system. The bespoke WordPress plugin gives Magiboards complete control over much of their site, allowing for complete visual and textual flexibility.

The Magiboards website features an advanced “filtering” faceted navigation system utilising custom taxonomies and product categories. The product pages feature Ajax product customisation control allowing customers to select their choice of board colour and size easily.


In 2014, working with designs provided by The Design Frontier, I delivered a bespoke PDF brochure generation system powered by WordPress custom post types and the mpdf PDF creation library. The brochure pages can easily be downloaded by customers for business use, as well as being used by the Magiboards Sales Manager.

As well as pioneering technical development of the website I also work closely with Magiboards to recommend and integrate SEO solutions which has driven increased web visits year on year, as well as an increase in conversion rates and improved sales.

The website is fully responsive and works in a variety of browsers across multiple devices.


Magiboards has been working with Jem for 9 years. She single handedly developed and continues to maintain the Magiboards’ website. Our brief to Jem was to design something which we can easily update ourselves. This has worked very well, leaving our budget to be spent on continually adding new areas to the website.

An excellent web programmer, Jem understands what we are trying to achieve and always delivers. I would highly recommend Jem to any company wishing to use her services.

Angela, Director

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  • 5 5

    Jem re-designed our website for us, ensuring it is now engaging, user-friendly and fantastic-looking. Highly recommend.

    Howie Kent & Co
  • 5 5

    Jem’s knowledge and experience of the WordPress platform has proved invaluable to Source in the time that she has been working with us. Her ability to quickly and efficiently build a WordPress website from the visuals provided is second to none – as is her willingness to support our in-house development team with their WordPress projects. Source would have no hesitation in recommending Jem to anyone looking for an experienced WordPress developer for their project or agency.

  • 5 5

    We wanted to update our old website, Jem came highly recommended and I can see why. She had lots of great ideas and design skills, nothing was too much trouble, with very prompt replies to our emails. The end result blew me away, and I would recommend her web design services to anyone. 100% total satisfaction.

    Managing Director
  • 5 5

    I can’t recommend Jem enough. She was, and still is, a total pleasure to work with. Patient, diligent and best of all, she didn’t blind me with “technical talk” which in itself was a blessing in disguise. She was amazing whilst the site was being built and since the launch has always been on hand if I have needed her. If you are thinking of working with her, all I will say is… “DO IT!”

    Owner of Supermums
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Why I love working with WordPress

I've been using WordPress since the heady days of version 1.2 and developing WordPress websites commercially since version 1.5 (released in 2005!)